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  Preamble

 

 

 

 


Welcome to Femfox.com!

This website, born from a personal initiative (why this site?), presents an unofficial advertising campaign (see legal mentions) for the award-winning web browser Firefox.

This advertising campaign mixing glamour, humor and aesthetics, is made up of a set of pictures, each of them being called an "Episode". Each Episode combines a photographic visual with a slogan which aspires to arouse the curiosity of visitors in Firefox.

One of the goals of this site is to evolve regularly. The "Femfox News" section contains several articles giving an overview of its activity. Moreover a RSS feed will let you know about news and important information related to the website.
Launched on February 1st, 2006, Femfox.com presented the six first Episodes of the campaign. From that time, new Episodes will be unveiled with approximately one Episode per month. In the event of special happenings on the Firefox scene, additional materials will be published as well.
Finally, this campaign is firstly available as wallpapers then, in the near future, Femfox.com will expand to include promotional screensavers.

The Femfox.com team





  Why this site?

www.femfox.com & Firefox

This project has been initiated by a 31 years-old woman who is the model of this campaign (see the "About us" section). Her primary wish was to create a new and unusual promotional campaign for Firefox.

The plan to use glamorous content quickly stood up because this kind of promotion is very unusual (and even unrealistic) in software or technological product marketing activities. Indeed, an important part of the communication made around Firefox is only focused on technical features and benefits of using this software. Even if these points are clearly and simply explained, this can not attract a number of people.

This leads us to imagine a glamorous, unusual (and even sometimes parodic) campaign in which the technological aspects will be deliberately concealed. Thanks to this approach, this campaign should highlight qualities and features of Firefox in the aim to demonstrate that the software, before being a technological product, could be a part of everyone's everyday life.

  Why this kind of campaign to promote a web browser?

As it was previously mentioned, this campaign (centered on a female model) uses an overall tone of mixing glamour, humor and sometimes parody. We are aware that this kind of communication must be treated carefully, as it could be misunderstood or considered as unwarranted by some audience. This is why we wish to briefly give our point of view here.

Yes, sex sells. Yes, a lot of advertisements and marketing processes use this method. Yes, advertisements that utilizes sex and sex appeal to promote the product comes shocking, offending, bad publicity or, worse, ridicule.

Our goal here is to create and provide a promotional campaign that will take the best of this approach (even if it means using parody and "second degree" reading) with the wish to exclude multiple possible deviations.
We think that this campaign could be an appropriate way of promotion, even if the picture is not related to the product. Indeed, firstly the picture will "seduce the eyes" then excite the curiosity. The more the product is unrelated to the picture, the more the curiosity will be significant; and the more the memory will be persistent.

Our ambition is clearly not to provide a campaign targeting a general and large audience. We humbly consider our project as a possibility among others.
We could expose numerous other arguments in our favor and, at the contrary, other people could find many opinions to take against us.
So finally, why not just do this campaign? This simple question leads us to give life to this website.

  Our wish:

To conclude, thank you for reading this (long) introduction. The aim of this site, you have understood it, is not to be controversial or to offend anyone.
We are convinced that this unofficial campaign can be a good way, among others, to promote Firefox. Our constant wish is to create and display content which mixes glamour, humor, aestheticism and originality in order to arouse the curiosity of our visitors and, it is our modest ambition, to invite them to discover Firefox.

Have a nice visit,
The Femfox.com team





  Acknowledgements

Thanks

We wish to thank warmly all the members from the “Spread Firefox” community, and more particularly: Ian Hayward, Jorge Villalobos, Ken Saunders, GraphicsGuru, Up North, Me@Work, Turath, Knowing Prophet, Kris Silver, Iivani, Dolfint et Cdemar22, for all the stimulating exchanges that have comforted us to carry out this project.

We would also sincerely thank Jamey Boge ( GraphicsGuru.com ) for his participation in the design of some graphics of the site.

Finally, very special thanks go to Ken Saunders ( MouseRunner.com ) for his help in proofreading the English version of the website, for giving us the idea for our domain name and for his faithful friendship.





  Legal mentions

Creative Commons License

1- Copyright and intellectual property:
Except where stated otherwise, the whole content of this website (pictures, software, texts and iconography) is licensed under a Creative Common License.
You are free to copy, distribute, display, and perform the work under the following conditions:

a) Attribution: you must attribute the work by citing the author or giving credits to this website.
b) Non-commercial: you may not use this work for commercial purposes.
c) No Derivative Works: you may not alter, transform, or build upon this work.
d) Direct linking (hotlink) of any media from this site (at the exception of banners) to another website is strictly forbidden.

For any reuse or distribution, you must make clear to others the license terms of this work.
Any of these conditions can be waived if you get permission from the copyright holder. To this end, please contact us by email.
Finally, your fair use and other rights are in no way affected by the above.

2- Connection with the Mozilla Foundation:
This site is not supported, endorsed or sponsored by the Mozilla Foundation (mozilla.org) which provides organizational, legal, and financial support for the Mozilla open-source software project. This site is the responsibility of a personal and unofficial initiative. In consequence, the Mozilla Foundation is not guarantor of this site and only the liability of its author can be committed concerning its whole content (pictures, software, texts and iconography).

3- Mozilla Foundation Trademark Policy:
Mozilla®, Firefox®, and the Mozilla and Firefox logos are trademarks of the Mozilla Foundation in the United States, EU and other countries, all right reserved.






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