This page presents the very first materials we created for the Femfox campaign (Episodes 1 to 4) as well as other images designed before we launched the website (SpreadFirefox.com contributions).
We chose to put these pictures in a section separated from the main download page for the following reasons:
Firstly, some of these are weak on visual aspect (SpreadFirefox contributions 1 and 2).
Some others (Episodes 1 to 4) have been designed as parodies (with no link to Firefox) of advertisements for non-technological products (prêt-à-porter, lingerie or cosmetics). This derisive 'message' has not been understood or perceived and gave rise to a few criticisms.
Despite everything, these materials represent a significant amount of work and they are overall appreciated as it can be seen in the comments.
All these facts put together lead us to let them available to visitors with mentioning that these pictures no more fully match our 'policy'.
Indeed, we wish now to focus on Firefox features without being more technical though (see Episodes 5, 6 and following). The Femfox promotion will keep its glamorous (and sometimes humorous) tone and will try to deliver less ambiguous messages.
Finally, in the future, this section could also present cancelled or uncompleted promotional materials which are not compliant with the above-mentioned requirements.
Addendum: see also this paper for more information.